Answering this marketing survey is food for thoughts

The Paul Merage School of Business in California has started an online survey on marketing metrics.

This survey is very well designed as it explores many parameters related to the goals and metrics of a marketing project, and how the initiative has been implemented. Filling in the questionnaire while looking back at a major project (with metrics) drives you to think about what you’ve done well and what could have been better. A very valuable exercise.

If you are surprised by some questions, and deem they have little to do with marketing, think twice! You might be missing something fundamental in the way your and your company are handling marketing and sales!

Respondents to the survey will receive the results. One more very good reason for participating!

Uber Olivier Riviere

2 Comments for this entry

Oktober 18th, 2010 on 4:36 pm

nice article, keep the posts coming

Oktober 28th, 2010 on 12:26 pm

ЎGracias por el artнculo. Cada vez que quieres leer.