KAM Schulung

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The importance of Training, Coaching and Mentoring

The development of individual and collective skills is critical for the success of a KAM/GAM initiative. We support you with training, coaching and mentoring services as well as Change Management. As for all other elements of our KAM/GAM Reloaded Methodology, all services are fully customized to your needs.

Engaging with all stakeholders

Depending on your context and objectives, we engage with all the relevant stakeholders in your company: Executive team, Line of Business managers, Key/Global Account Leads and their teams, HR Department. We assess the skills development needs and build the adequate programme with you. This can include teaming up with other suppliers of people development services. We can deliver training and coaching in multiple languages (English, German and French are standard, others are depending on the project).

A comprehensive offering

All our Workshops, briefly presented in our KAM Services Catalogue, are based on a “Teach & Do” approach: they rely on exercises, case studies, role plays and peer learning. The content is taylored to your company’s context and based on the KAM tools designed for your company. We also offer post-workshop support in order to help implement the tools.The list below is only indicative as we can cover many Marketing & Sales-related topics.Please contact us for details.

  • The KAM/GAM, the strategic opportunity – Workshop for the Leadership Team
  • Personalised KAM Training and Coaching for the KAM Programme Head
  • Training for Key/Global Account Managers and for their teams
  • Training for supporting functions
  • Developing Business Intelligence and analyzing Value Creation for Key Account
  • Analysing Stakeholders and building and implementing a networking plan
  • Prescriptive Selling Workshop
  • Depending on the maturity and needs of your team we also offer workshops on consultative selling and on how to manage the sales process and build strong proposals and answers to RFPs.